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Gigabyte to increase Ultra Mobile focus. Targets 200,000 sales.

Posted on 15 January 2008 by



According to some information sent to me by Gigabyte today, it will be focusing more on the MID and UMPC market in 2008.

With the standard notebook market over competitive, Gigabyte will focus more on small- and medium-size panel devices to suit client demand. Basic notebooks will focus on adopting 7- to 9- inch panels, while pushing price and unique functions as the main selling points. UMPCs will focus on 7-inch panel-based sliding case devices. The company will also cooperate with telecommunication vendors to push out MID products with 5-inch panels and 3G communication functions, added the paper citing Richard Ma, vice president of the company, adding that the company also aims to enter the China retail market with its notebook products.

Gigabyte currently sell the U60 UMPC (top left) and have recently demonstrated a 4.8″ MID device at CES (top right). They have told me recently that UMPCs and MIDs will be a big feature of their stand so i’m looking forward to that. Hands-on with the MID device is already at the top of my list for CeBIT.

The story has just appeared word-for-word in Digitimes too.

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