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Report: Japanese Mobile Internet Device market to reach 5.3 Million units by 2012

Posted on 14 December 2008 by Chippy



Japan’s population is about 128 million people so to say that one in 25 will buy a MID in 2012, just over 3 years away, seems a little surprising. Even more surprising is the prediction that, together with 18 million smartphone sales, the MID/Smartphone segment will form about 40% of the total handset market meaning MIDs would be 10% of the total handset market. However, the definition of a MID that has been used seems slightly off-mark and puts the average screen size at 3.5 inches. I could understand an average of 4" but 3.5"? Too small for 800×480? Cue Touch HD owners…

The concept of MID is defined in this report according to five conditions, which are Mobility, Always-On, Embedded 3G+, Display Size, and Full Browsing. This report emphasizes that in order to offer mobility while being differentiated from Fixed Wireless Access (FWA), MIDs have to be embedded with 3G+ cellular chip. When mobile WiMAX is vitalized, MID products that cover voice services based on VoIP and offer mobile broadband might hit the market.

Source: Research and Markets

Via TMCNet (Nov 20th)

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