Based on a projected addressable market of well over 400 million units (media phones) and a multi-million pre-existing netbook user base, it would be crazy for software developers to ignore the potential of Moblin, the Intel Atom Developer Program and App-store. Despite that, Intel want to give you even more reason to start early. They are giving away 100 netbooks for the first 100 applications that they accept into the app-store and a grand prize of an all expenses paid tip to CES. [Did someone just drop the hint that the app store will launch in Jan 2010?]

The Intel application developer program is currently free to enter (it will be $99 per year in the future) and you can develop native apps for either Moblin or Windows or use runtime environments like Air or Java.

• Register for the IADP here
• Find out more about the prizes here.
• IADP Forums are here.
• FAQ is here.
• Official Rules

I would love to hear feedback from anyone going through the Moblin application process so please, write in and tell us about your experiences. What coding skills do you have? How did you find the SDK and documentation? Tips for other developers? If you want to make a more detailed guest post about the IADP, I’ll be happy to send a $50 Amazon gift voucher your way (UK, Germany and US Amazon stores only. Only one article will be accepted for the gift voucher.)

• Intel Application Developer Store SDK (Alpha) Released for Windows and Moblin
• Intel announces an app store for Moblin (better news than it might seem)
• More details on the Intel Atom Development Program.