Itâ€™s more than just a little annoying that the only thing known about anin Europe is that it is due to launch in â€˜late Aprilâ€™ for an â€˜unbelievable price.â€™ Thatâ€™s the stable Euro/$ for you!
One can assume that a 1:1 dollar to Euro conversion is going to be in the right ball-park though and I’ve even found one retailer already taking pre-orders. 3GStore.de (info via Blogeee) appears to be a big site with a solid history and itâ€™s offering the base for 549 Euro. The high-end model clocks in at 879 Euro. Iâ€™m guessing that theyâ€™ve thrown 50 Euros onto the estimated retail price and are simply taking a risk by being first. SEO value + increased margin = Smart move!
At 499 Euro inclusive 19% local taxes (543 dollars before tax) itâ€™s not cheap -the same cost as an unlocked HTC Desire. How will this fit with the easy-going EU public?
As we mentioned on the Meet:Mobility podcast this week, we donâ€™t see the penetration being anything like what it is in the U.S. Based on my experience with resellers and affiliate schemes, EU conversions run way way below that what youâ€™ll see in the U.S. Iâ€™m estimating about 20% of the penetration seen in the U.S. Assuming Apple sold 500,000 in one week among a population of 300 million in the U.S., I wouldnâ€™t expect anything more than 100,000 sales in the first week across the Euro-zone which has a similar population.
If youâ€™re in the EU, how are you feeling about a 500 Euro price tag?