Intel’s Analysts on The Ultrabook – Honestly?

Posted on 29 August 2011 by


“We’re in for another boom”
“In everybody’s hands”
“The functionality and utility of a tablet”

Intel’s latest set of promotional material related to the Ultrabook consists of three very short videos showing Intel analysts views on the 22nm process and the advantages of an Ultrabook.

Personaly I hope they produce something a bit better than this in the near future because this looks like It was rushed through the editing room.

Can someone explain to me why an Ultrabook has the functionality and utility of a tablet? Where are the focused, low-costs apps and store? Where’s the always-on.capability, the touchscreen, the 350gm-700gm weight and the $200 starting point?

You may disagree but in my opinion, Ultrabooks are the devices that can do everything that a tablet can’t! They are the devices you need if you’ve got a tablet. You can now throw away the dusty netbook and get busy with 720p video editing, 1080p video conversion, music creation, comfortable text input, full and unlimited web browsing, flexible interfacing and expansion, multi-user usage, office software, software development and enterprise compatibility.

I know there are design elements that come from tablets but thin design and quick-start don’t give them the functionality and utility of a tablet.

As for ‘In everybody’s hands’ well that’s bordering on the offensive. Consumers buy $500 pcs, not $1000 PCs, in many countries it’s less or nothing at all.

Sorry Intel. I appreciate your lead and skill with the technology but you’re going to have to get busy on the message. Tablets are satisfying huge amounts of consumer computing requirements and in many cases do things better than a PC architecture. The Ultrabook has its place and we’re excited about that but let’s be honest and realistic about where it can effectively fit in.

Videos after the jump. . .

[ Posted via the Galaxy Tab. Ultra-Mobile at IFA 2011 in Sept. For more IFA coverage, follow me on Twitter. @Chippy ]

Categorized | Opinion

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  • Becky Emmett

    Hi Steve. Becky Emmett here from Intel. Appreciate your opinion, but I’d encourage you not to make rash conclusions as we’ve been very open that this is a journey and the full Ultrabook vision won’t be realized until 2012 – 2013. There is certainly more to come than simply a thin system that is snappy and responsive (though I’d argue some might enjoy having those features). In 2011, you’ll start seeing Ultrabooks with enhanced security features, fast responsiveness not only from sleep/hybernate but also in just overall quickness, beautiful and super thin devices all with great battery life. And it just gets better from there. Lots more to come next year with Ivy Bridge based systems and then more with Haswell.

    • Hi Becky

      Thanks for the feedback.
      It highlights even more reason that there should be exciting messages going out about the Ultrabook and its unique features. I know it’s more than simply a thin notebook and that there’s a lot of unique silicon that could be offered within this class-leading platform.
      I also believe that if you have chosen to build the Ultrabook brand as the ‘carrier’ then you should be building excitement in it from day one and I’m sorry to say that those videos did nothing to really highlight what is so unique about Ultrabooks.

      I look forward to learning more and relaying it to the readers, hopefully during September.

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