2012 Ultrabook Timeline

Posted on 02 May 2012 by

UB Timeline 2012A few weeks ago I wrote down what I thought was the most likely timeline for 2nd-gen Ultrabooks, just a few days before a leak pointed at a June 5th launch.

Taking the new information into account I’ve updated the timeline for Ultrabook activities. If I get more information I’ll update again. Again, the timeline is my estimation based on information and experience and I’m publishing it to help those that are making plans to buy both 1st and 2nd-gen Ultrabooks in the Q3-Q4 2012 timeframe.

2nd-gen (Ivy Bridge) Ultrabook Timeline…

  • April 2012 – Expect Ivy Bridge Ultrabook ‘soft launches’ (controlled leaks, tip-offs) Look for some price drops and special offers on 1st-gen Ultrabooks.
  • Mid May – 2-core, low power Intel Ivy Bridge silicon production to start
  • End of May – 1st shipments reach ‘first-in-line’ Ultrabook manufacturers
  • 1st week June – First production run of premium models of new Ultrabooks and possibly MacBook Air 2012.
  • 5th June – Computex launch of 2nd-Gen Ultrabooks
  • After the Computex launch, manufacturers will be able to start their official marketing for new products. Expect 5-10 new Ultrabook launches in the first few days at Computex. Acer and Asus are highly likely to be among the on-stage launches at the Intel keynote.
  • 3rd week June – First products hitting shelves in main countries. (Taiwan, Japan, USA) May include Apple MacBook Air.
  • End of June – Ramp-up of availability for early models from tier-1 manufacturers including other main countries. (Germany, UK, Canada, Australia, Western Europe)
  • July – staged availability of mainstream models and 2nd-tier manufacturers. Look out for the ‘back-to-school’ offers in the USA. Big marketing push.
  • August – Street prices starting to drop to sustainable levels (-5%, –10%) End of back-to-school offers. Production numbers increase to feed the Q4 sales period.
  • Sept-Oct -  Q4 launches, holiday season marketing ramp-up in many of the large geographical markets. Intel provides more details of 3rd Gen platform, Haswell
  • Oct-Dec  Wide availability of Ivy Bridge Ultrabooks at competitive pricing.  Tail-off on production of 1st-gen Ultrabooks. Stock clearances should provide good offers.
  • Dec – leaks, marketing for CES soft launches of 2nd-wave of Ivy Bridge Ultrabooks at CES.

  • Andrew

    Any estimates for Eastern Europe ? I’m not talking specifics, just an approximation for reference. Also, you would think that Asus would finally unveil UX31A at Computex, then launch it somewhere near the end of June ?

    • Yes, expect ASUS and Acer to use Computex, their home city, as launchpads for their new Ultrabooks. As for availability in Eastern Europe, obviously it will lag the Germany, UK, France etc. I’ve seen products appearing their months after initial availability. I hope it doesn’t take that long but you need to be prepared to wait for Q4 I think.

  • Martin

    When would you expect Windows 8 to launch in your timeline, do you expect existing products to stop/change when it does? I am thinking about getting a Windows 7 ultrabook with ivy bridge so don’t want to leave it too late (don’t want Windows 8)!

    • Chippy

      I would expect update-programs to be announced soon. INtel can not let the Ultrabook market drop while people wait so they will have to announce some sort of upgrade program. Of course this hinges on Microsoft agreeing but I recall they did a similar think on Vista to 7 upgrades with laptops that were bought in the run-up with Windows 7 launch.

  • Dan

    You mean 3rd gen right? 2nd gen is Sandy Bridge.

    • Dan

      Dan :
      You mean 3rd gen right? 2nd gen is Sandy Bridge.

      Nope sorry 2nd gen ultrabooks using 3rd gen cpus.

      • Chippy

        Yeah, not the easiest of things to track!

  • Musaab

    when do you think these 2nd gen Ultras will hit Turkey? We can’t hit import sim card devices, and I want to buy an X1 Carbon… :)

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