We’ve been running the Ultrabook buying advisor for a few months now and one of the features we’ll be looking at are the analytics (anonymous of course) that come out of it. Larovo (the company that provides this engine) have kindly sent over a few stats for us to check out.
Note: I’m working closely with Larovo right now to integrate our product database into their ‘engine’ and it’s working well. They have a crowd funding round in Germany that you should check out if you’re in that area.
Firstly, here’s the stats we’ve got so far. After that, I’ve put up a polls to see what screen-size you, the Ultrabook-knowledgable, want. Your thoughts, as always, very welcome in the comments section.
8% of customers aren’t interested in mobility when choosing an Ultrabook. However, 47% specifically said ‘Yes’ when asked if mobility is important. The others weren’t bothered either way.
This doesn’t surprise me. The fact that people appear to be attracted to ‘thin and light’ might have nothing to do with mobility and mobility isn’t just about being thin and light. Battery life, 3G/4G connectivity and screen features are also important. ‘Mobility’ , in this context, is a word that tends to appeal, or be understood by more technical people.
When asked about screen sizes, 10% of customers specified an 11.6″ screen requirement. 48% wanted 13.3″ and 26% wanted a larger screen. The rest didn’t specify any requirement.
This surprises me a little as in general, the biggest sales of laptops are in the 14”-17” segment. Intel’s customers have also chosen to design 50% of the coming Ultrabooks with screen sizes of 14” and bigger.
On storage, 44% of customers specified that they wanted a fast SSD. Only 10% specified HDD requirement. The rest weren’t worried.
It’s amazing that 44% want an SSD. Or did they just read ‘fast’? Nearly 50% of people didn’t specifiy any requirement. At this stage it might be correct to assume that people don’t know what’s out there yet. We’ll have to watch this.
We’ve got a ton of interesting stats that can be pulled from the database and we’ll work on bring more to you as time progresses. Soon we’ll have to put the first questions about touch and Win 8 in!
Note: The Ultrabook buying advisor has been updated this week. More products, a few new questions and it’s been checked-over and optimized by a second expert.
Poll. Your chosen screen size.