The Ultrabook Experience Expands into Film, Art and…Something Else

Posted on 23 August 2012 by

Not content with creating a ton of promotional videos and artistic material through the collaboration with, Intel is now teaming up with W Hotels, Roman Coppola, Levis and others to offer creative people another chance to get involved in some unique experiences.


There’s ‘Four Stories’ which is chance to submit a screenplay and get it filmed in one of five W hotels around the world, a ‘Friends Of’ collaboration with Levi’s to create a T-Shirt and ‘Always On’ an event that Intel are only teasing us about right now.

These are huge global programs with some big names and I suspect form a pivotal part of the many-million dollar Ultrabook marketing campaign. The Four Stories event is already under way. Here’s the promotional video

More about the programs, social network links and videos can be found here.

So what do you think ‘Always-On’ could be? I’ve always wanted to do a single-charge challenge so I hope Intel is going to roll-out some Haswell devices and ask people to go adventuring. It’s been a long time since I did the Solar UMPC tour and I need a new challenge.

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