Awesome Apple Macbook engineering, slightly out of my reach.

Posted on 11 March 2015 by

It’s easy to poke criticism at the new Apple Macbook because it breaks new ground for a laptop but we must pay respect to the incredible engineering and confidence that Apple are showing with this ultraportable. In reality there’s little to worry about with the Macbook, if you can afford it.

macbook 2015 details (3)

Apple Macbook USB-C USB 3.1 connector

Full specifications, videos, information in our Apple Macbook information page.

Macbook USB-C and USB 3.1 standards.

I use a range of ultra mobile PCs in my work and one thing is for sure, whatever ports I have available on my device I’m always carrying adaptors. USB-SD, USB-Gigabit Ethernet, USB-SSD, USB-HDMI, MicroHDMI, MicroUSB and others. If it’s not me using them, it’s someone else in my circle that needs them and you can guarantee that if I haven’t got them with me, I’ll need one of them. It’s why I’m not scared of the new Apple Macbook port choice.  The single USB-C port is, in my opinion, a good signal that we’re converging on USB standards for power, AV and data and beyond that USB-C port with USB 3.1 is a very similar, even more interesting moment. The WiGig dock, now seen on the HP Elite X2 might be $239 but it weighs 400 grams (0.92 lb) and provides all the ports you need. These will get cheaper, smaller and lighter and, if manufacturers don’t implement the vendor-lock feature in WiGig docking, can be universal. USB 3.1 ports will still be needed for fall-back (think of the crowded press room where WiGig would never work smoothly) but as both are coming from the same standards body they should co-work well.

By using USB-C connectors we’re doing two important things. 1 – removing space used for other ports. 2 – converging on a standard for charging and connecting. Both of these will bring improvements with more space for battery, lower costs, lighter weight and it will help to take us to the ‘no-fear’ all-day laptop and that means leaving the power brick at home. It might also generate a better market for WiFi and BT enabled products too. Displays, storage, cameras and keyboards can all work cable-free.

Apple have implemented USB 3.1 Gen 1 which only has a single 1080p 60 FPS max output capability but that won’t stop you being able to add DisplayLink solutions for the third screen if needed. The down-side of USB 3.1 AV profiles is that there aren’t any monitors out there supporting it so the cables you need are actually adaptors. They’ll always be expensive relative to a bulk HDMI cable.

Early pricing will indeed be high for a USB 3.0 converter or hub and the display adaptors but although you’ll need to add $100 to the cost of a Macbook for the adaptors, I’m sure they’ll reach half that price within 6 months.

The USB-C connector on the Macbook isn’t the problem.

Core M Processor

Again, there’s a lot of potential for complaints here. The new Macbook Air is going to offer a full Broadwell-U CPU which will be much more powerful. It’s going to be cheaper too, but not by much. An 8 GB RAM, 256 GB SSD Macbook Air with Core i5 is $1199. The Macbook is $1299 and it’s quieter, has a bigger screen with higher resolution, has a slightly bigger battery, should be more efficient and is lighter and smaller. Apple are including the 1.1 Ghz Intel Core M 5Y51 too which not only will be faster than the models commonly found on Windows Core M laptops (like the comparable Samsung ATIV Book 9) but you just know that Apple will have squeezed more out of the platform through better OS optimizations and, possibly, better thermal properties that Core M can really take advantage of. The fast SSD means you’ll have no problem editing full-HD videos although rendering highly processed clips will be a big task for the Core M CPU. If Quick Sync optimizations are available to the editing software and you keep edits simple you’ll have no problem. I’ve produced a couple of basic videos on Core M under Windows and it was painless. A 1.3 Ghz CPU option is also available and that should boost power even more. [If it’s the 6W ‘TDP-UP’ Core M version then expect a little warmth but it’s an indicator that there’s going to be good thermal headroom for the 4.5W TDP 1.1 Ghz Core M in the standard build.]

General performance is going to keep most desktop-style users happy. I use a 2012 Ivy Bridge Ultrabook as my desktop at home and it’s never caused me problems. That’s the sort of performance you can expect from Core M. Office, many, many tabs, background programs, anti-virus and music will run concurrently with no issues. 1080p video playback performance is going to be a delight on the new Macbook. 10 hours is claimed and I don’t see why not.

The Core M processor isn’t the problem with the Macbook.

Apple Macbook 12 2015 (8) (4)


Macbook Battery life.

The new battery inside the Macbook has a 39.7 Wh battery inside. In general, on Core M with a 12-inch screen at medium backlight, a laptop needs about 5W of power to drive a web browsing experience. I expect Apple to do better than this through better software and the new screen.  9-10 hours of web browsing, 10 or more hours of video playback, 3 hours of gaming and, if you’re a typist – and we’ll have to see just how good that keyboard is – expect to be able to use the keyboard for 15 hours straight in offline mode.  Only the Surface Pro 3 with Type Cover, the Samsung ATIV Book 9 (2015) and the Dell XPS 13 (2015) come close in terms of battery capacity / product weight.

Battery life is certainly not the problem with the Macbook.


Design and style is not a problem with the Macbook. That’s all I have to say!


Macbook Keyboard.

I can’t comment with any authority on the keyboard because I haven’t tried it but feedback from hands-on videos has been good even if you take into account the excitement  generated among journalists and bloggers at the launch event. This is one area where you need to focus on before buying a Macbook.

Maybe the keyboard could be a problem with the Macbook.

All Core M PCs listed here.


This is interesting. The large trackpad is not only going to be Apple-smooth in operation but it will now incorporate pressure response into software and will even give haptic feedback. Like the keyboard, this new, non-moving design will need some fingers-on but this feature, if well-integrated into software, could be a major advantage for Apple users. I doubt Windows laptops will ever catch-up to the Apple Macbook touchpad experience.

The touchpad isn’t going to be a problem with the Macbook.

macbook 2015 details (9)

Summary and opinion.

The Macbook is a real showcase for Core M. Not only is it fanless but it uses a tiny, highly integrated motherboard and a single data/power connector to give space for a relatively large battery in just 930 grams of weight. The only comparable product is the Samsung ATIV Book 9 but that’s not going to be a global product. In terms of ultra-mobile productivity, Apple have just stolen the show with the new Macbook.

I’m not an Apple fan but I’ve always been able to tip my hat to the Macbook Air which was a leader in mobile PC engineering. The Macbook breaks even newer ground and is so attractive as an ultraportable that it’s now only a matter of money that’s stopping me from buying it. I’ve paid $1200 for ultra mobiles before but times have changed. The Dell XPS 13 with Core i3 will be as powerful and productive at just $799. The ASUS UX305, also fanless on a Core M platform, is only 1.2KG with a 10% bigger battery at just $699. I can’t justify double the price for an engineering showcase and dongles.

It’s the price that’s the problem with the Macbook. If you can afford it though, I tip my hat to you too.

My notes on the differences between the Apple Macbook and the Samsung ATIV Book 9. Select an ultra-mobile PC from 100’s in our database.

Categorized | Opinion

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  • Steve Jobs

    The use of USB3.1 with the type-C connector is fantastic, it’s the fact there is only one for everything which is terrible. Having to take out your charger because you want to plug in a display is bad enough, but if you want to quickly plug in a USB drive you’ll have to not only disconnect the charger but carry an adapter ($20 please) and use that! And if you want to plug in a display, charge and have a USB port at the same time (heaven forbid!) that’s a bulkier $80 adaptor. It should have just had 3 ports (eg 2x type-C and one type-A) in the first place! How the hell can you look at what they’ve done and not think it’s a crappy solution?! This kind of adaptor situation is understandable if you’re dealing with a tiny device, but for a 12-inch laptop, no chance.

    With that rant over, it’s great to see the type-C out there, hopefully the rest of the market will follow fairly quickly! I’d really like to see the same solution.. on a smartphone! (and perhaps tablet, but I’d vastly prefer 2). Apple’s adoption of it is really great news for it’s universality too, since they are typically the ones to go off and do their own thing.

    It’s certainly impressive how tiny that PCB is too!.. although for me the XPS13 is not just a cheaper option, but more powerful, bigger screen in a smaller space, better battery life, and more options (for very high res screen, touch screen). I certainly wouldn’t be painting the XPS13 as a “poor man’s macbook” as you have, the top model is in a different league.

  • Bill Gates

    Is it possible to install Windows on this Macbook?

    Seriously, look at the whole picture:
    Tiny motherboard taking 10% of the space. Battery should last 10 days not 10 hours. That would be INNOVATION.

    Macbook has a problem as the others: using decades old battery/power technology.

  • mark

    To be fair, the people complaining about Intel Core M will make the same complaints against all the other Core M devices and Atom too. And indeed, price is an issue here – it’s like a $1300 netbook. Windows 2-in-1s and tablets have got their own fair share of criticism from people who aren’t fans of the portability. If something gets desperately advertised everywhere, criticism is also fair game.

    So it makes sense that fans of ultraportables shouldn’t have a problem with those things. On the flip side, the advantages offered are due to Core M and USB C, so these will be available to all the other devices coming out, nothing special about Apple here, it’s Intel who are awesome. I think it’s a bit misleading to say there’s few comparable options – with so many different variables, you will typically get few devices that are comparable to any given one device. There aren’t many comparable to a Surface Pro (which might have less battery, but is more powerful) or a Transformer Book (heavier but has the advantage of being a laptop and tablet in one) or a Vaio (which IIRC was sub-kg years ago, at one time the lightest laptop) or a X205 (sub-kg, 12 hours battery, dirt cheap – surely that is on par or better when it comes to battery and weight). Nothing is _exactly_ like this Mac, but one could just as well say that no Mac is comparable to the other options, due to lack of touchscreen say (or only one USB slot!).

    Similarly, just as you make excuses for the deficiencies for this Apple product, we can do so for whatever things the alternative products lack.

    The problem so much is not one USB slot, but that one slot is now shared with charging (it also means you can’t use the laptop to charge other devices while it charges, something I commonly do when travelling to charge everything from a single plug). The argument for lower cost doesn’t work for a device that isn’t lower cost :) Thankfully there’s lots of choice out there in the ultra-portable market, so it’s not a compromise I’ll have to make. Nothing to do with not being able to afford it.

    “I doubt Windows laptops will ever catch-up to the Apple Macbook touchpad experience.”

    It’s phrases like this that veer into zealotry category I’m afraid – I have no problem with non-Apple laptop touchpads, sorry. The Apple fans I know get excited about how you can do multitouch, and then I show them how it works on every PC I have…

    “but you just know that Apple will have squeezed more out of the platform through better OS optimizations and, possibly, better thermal properties that Core M can really take advantage of”

    We don’t know that. An OS doesn’t magically make things faster, nor is it clear why they would be better at it (e.g., for games, is OpenGL faster than MS’s DirectX?). Benchmarks would tell us one thing.

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