It’s hard to believe that the iPhone launched without an application store but it did. If you’ve lived with ‘apps’ for any length of time you’ll appreciate the advantages and probably won’t want to go back to a place without an integrated app store right?

• Discovery
• Try-and-Buy
• Unified Billing
• Discussion / Comment / Sharing
• Developer opportunity (money, fame!)
• Diversity / Niche applications
• Device Customisation
• Application control and conformity
• Centralised security checks
• One-stop-shop
• Competition / Comparison of similar applications
• 3rd-party Curation

Yes, apps have been around for a long time but the app store brings many important advantages. It’s big business.

Wipconnector now lists over 100 app stores and in the latest report (PDF) asks the question – “How Many App Stores is Too Many.” It’s almost the same question as “How Many Blogs is Too Many?” and we all know that there’s enough desire, demand and advertising out there to drive a scary number. My prediction is that the number of store ‘fronts’ will continue to rise but we might see consolidation on the back end. API’s, SDK’s and submission processes that align and then offer multiple store fronts (based on device type, software brand or genre) seem the perfect solution to applications stores with huge numbers of apps. Actually, blogs and app store fronts could link up very well with blogs driving the SEO and readership to a niche audience and then offering a tailored application store with reviews and a percentage of revenue. It’s certainly something I want to do in the mobile computing niche when possible.

Maybe I’ll have a different view at the end of next week though as I expect to learn a lot more at two Intel-sponsored sessions. The first is App World at Olympia in London. On the 1st Dec (Wednesday) I’ll be hosting a 4-hour session where Intel representatives will talk about the Intel AppUp Developer Program, the AppUp store for Windows and MeeGo, the opportunities and software engineers will be present to help developers get started.

“We’ll be discussing revenue opportunities for Adobe AIR* and Windows* C/C++ developers, as well as how you can optimise existing iOS, Windows and runtime applications for netbooks.”

I’ll be around for the day so if you’re at the event, drop by and say hi!

After App World I’ll be flying over to Berlin for the Intel App Lab to practice my ‘Denglisch.’  Again, I’m introducing speakers at the event and looking forward to meeting people in what has to be one of the hottest cities in Europe for new media software and services.

“Hear why you should develop for the Intel AppUpSM center, learn about the monetization opportunities, see live coding demonstrations and talk to Intel experts in our staffed hands on training session. Bring your code and questions!”

You can find information and register here. The event is free and there’s a chance to win a netbook along with other prizes. Beer, pizza and chat after the event too!

See you there.
Chippy

The last time I considered Chrome OS I called it a dumb OS. Too simple. Nothing Unique. OK, you’ll never need to update those web-based apps (although you can expect downtime when apps are upgraded) but is that the compelling reason to use Chrome OS?

Clearly there won’t be room for an Android-like application store so it will rely on web applications written in JavaScript, html5 and other web components. Google has given us a glimpse of the way they want to package and market web-based apps in the Chrome Web Store that has just been announced. The Web Store will help users find ‘installable web apps’ and presumably it will track apps but the interesting thing is that is will be a point-of-sale service. If Google find a way to become the payment clearing house for web applications, that’s an interesting model that could encourage many to move into the online application business. Chrome Web Store really could be the missing piece in the business-case for online applications.

The Chrome Web Store will be opening later this year. Will it be the key to making Chrome OS interesting? This could form a useful part of the mobile toolkit for those that have good ‘cloud’ access when out and about.

Via NDevil

Chromium blog.

Web Store information

As promised at CES, Novatel are moving forward with their plans for the Mifi 3G personal mobile internet hotspot (that has been a life-saver for me at MWC) to include applications and software features. We spoke to the team at the Mifi booth at MWC a few days ago and got a nice demo of a GPS-enabled application. GPS is enabled in the next firmware but I’m getting the impression that it’s going to be a new model of the Mifi with slightly newer features which ‘might’ include, USB charging without becoming a device, better battery life and of course, the GPS. I’m hoping that the firmware comes to existing Mifi’s (or at least the ones with the application processor in them) to enable the GPS that’s already included in the unit.

In the video below, Gareth Davis talks about some of the things possible and demonstrates a nice GPS-enabled application served through the Mifi webserver itself.

We have also heard that the EyeFi (Wifi-enabled SD card) application is progressing and we’ll be sure to keep a close eye on it.  Clearly a web-based navigation service would be possible and there’s a ton of things that can be done with social networking. Can anyone think of other interesting apps that could be created on this platform?(Apart from the obvious ‘free wifi’ password-inspection app that would be sure to pick up some interesting information if you left it for a few hours in a press conference!)

Intel are going to make my Mifi giveaway (coming up this week) look a little cheap! Read on…

Intel have just announced that the SDK for the Intel Atom Developer Program has reached Beta stage and along with the announcement comes information about how you can now start testing and submitting applications to their program. In order to get things moving, Intel are offering some big big prizes. How about a Smart Car or a $20K vacation? There are 100 netbooks on offer too!

Here’s a quick summary of what’s happening.

• The beta version of the Intel Atom Developer Program Software Development Kit for both Microsoft* Windows (C and C++) and Moblin (C) is now available. The features of the beta SDK include authorization, crash reporting, a consumer store client emulator for testing, license management and revenue management.
• Now that the beta SDK is available, developers can complete the required steps to submit their applications and developer components for validation to be sold through Intel OEM partner app stores starting in 2010.
• Submit early. Win big! Applications submitted by December 21, 2009 are eligible for big incentives.
• Enter the Intel Atom Developer Challenge by February 2, 2010. The first 100 validated applications will receive a tricked out netbook, and the talented developers with the most innovative application & elegant application design will win all-expense-paid “rock star treatment” trip to GDC 2010!

You developers get all the perks. Where’s my old Kernighan and Ritchie book?

More information on the latest news and a ton of information links are available on the information page that has just gone live at Intel.

There’s a huge amount of information to digest around the announcement of the Intel Atom Development Program, or app-store but at a special lunch meeting with some of the key people in the IADP team I managed to refine what I think is going on here.

In summary you’re looking at Intel setting up a distribution, billing and  validation process for applications that are built to run on Windows and Moblin-based netbooks. Intel expect most of the (currently 19) Moblin distributors to build this into their Moblin-based distributions and on Windows, the system will be available as a downloadable application. It’s early stages for the program but I’m hearing that work on the back-end is well progressed and making an estimate that we’ll see this being fed into Moblin-based netbooks in the first half of 2010.

Key features of the program:

• To be available for Windows and Moblin-based netbooks initially with other Intel architectures being supported at a later date.
• Intel will manage the billing systems.
• Component sharing to allow code segments, engines etc to be shared in a controlled way and including a financial payments system.
• Reputation points. A feedback mechanism that scores developers.
• Validation process. Intel will run an operation that will check for thinks like: clean install, component use, malware, security, network utilization issues, appropriate content. They will not be testing software for bugs.
• Primary use is for binaries (executable programs) rather than source code. Open source sharing will be supported though.
• There will be a lightweight mechanisms for licensing code to restrict use and provide statistics for developers.

Clearly this is a significant step forward for Moblin but also a significant step forward for distribution of Windows applications for netbooks. Intel are saying that the program is not there to generate revenue directly but to enhance the platform and make it more attractive for end users and developers. (Increased product sales.) The revenue split is likely to be 70/30 with the 30% going towards financing the validation process back-end systems and further development.

With tens of millions of Netbooks already out there and tens of millions coming, this is clearly something that developers need to take a closer look at. Moblin is not just for netbooks and as the platform support widens, I would expect this to be available for devices based on the Moorestown platform later in 2010. With one CPU and software architecture running across all of those platforms, from smartphones to laptops, there is a lot of potential for this to rise high on the list of platforms that developers consider when they write mobile and web-focused software.

For more information, see the new app developer website from Intel