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Windows Surface Laptops. (Or, How to Kill Consumer Chromebooks.)


After a weekend of testing the new $200 Acer E11 Windows laptop (first impressions and video here) I’ve completed my first-take on the subject of Chromebooks vs modern netbooks. Windows netbooks, or at least the new-wave of netbooks, remain the more flexible option but they don’t ‘kill’ Chromebooks. The Chromebook’s efficient, secure and manageable nature has massive appeal to the education and small-business market and Windows remains too heavyweight and too expensive / time-consuming for a ‘low-cost’ solution. It’s in the consumer space though that Windows continues to have the lead despite being an old and bulky OS. Call it the Minecraft-Skype effect or just attribute it to familiarity; Windows remains the go-to choice. The problem is that Chromebooks are getting better every day and prices are dropping quickly. Entry-level for a spritely 7-hour Chromebook is just  $179.  It’s great for consumers but not so good for Microsoft who need to respond quickly. Given their opportunity to improve Windows for the next version in mid 2015, what is needed to make sure that next-generation Windows stay ahead of Chromebooks for consumers? Here’s a list of issues that need to be solved, and a simple solution I’m calling a Windows Surface Laptop.

Acer E11 and Acer CB3

Acer E11 and Acer CB3

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