In a recent ‘Thought Leaders’ study by Phil Hendrix of IMMR, a number of (US-based, I believe)people were asked the following question:

Three years from now, among individuals who own or use a PC, cellphone or smartphone, at home or work, what percentage do you think will have purchased a MID, again, by Q3 2011.

The average prediction is that by Q3 2011, 33% of these people will have a MID.

I know what you’re thinking. ‘No way.’ That’s what I thought until I read their definition of a MID. The IMMR definition of a MID is:

MIDs, or Mobile Internet Devices, are a new class of devices/PC’s that offer many of the features of a PC, but at 1-3lbs. are lightweight and portable enough to easily carry and use virtually anyplace, at any time.

Its not the definition that Intel use but its certainly the definition I’m hearing from ARM, Ti and others that regard even netbooks as mobile Internet devices. Based on that definition, I totally agree with the ‘Thought Leaders,’ whoever they may be.

A complimentary copy of the report, titled ‘The M in MIDs stands for Mobile’ and sponsored by GigaOM,  the GSMA mobile Innovation Market and InMobile, can be downloaded from the IMMR website at www.immr.org and it’s an interesting read covering more than just the penetration question. There are some quotes from the respondents included too like these two that I hear a lot: “Someone who has an iPhone right now, essentially has a MID already” and “With smartphones taking on 80%+ of MID-type activities, it will be tough to convince people to carry yet another device.”  So if the iPhone is a MID and more voice-enabled MIDs are on the horizon, what are we arguing about? Based on this segment of the market alone I’d say we will reach 30% penetration by end of 2011. Add netbooks into the mix and it’s almost a certainty but for me, the even nicer thought is imagining the hundreds of variations of mobile Internet-enabled devices that will appear.

Related article: MID, a definition that is hard to ignore.