June 27th. Updated. See below.
With the launch of the new version of Tweetdeck yesterday, the Twitter microblogging platform moved another step forward to becoming the de-facto online real-time tracking, trend-searching, url promotion, status update, and ‘friending’ tool. The user base is already huge, growing quickly and consists of a lot of young and mobile users. As far as a target audience goes, this is the best one yet for a high-end mobile computing device.
Back to Tweetdeck for a minute though because it’s that desktop experience that really takes Twitter into a new dimension. While twitter.com, the front-end, offers a simple 140 character posting platform, Tweetdeck (and to a large extent, comparable desktop clients like Twhirl and Spaz) offer a standalone client that wraps the service up with tools ranging from search term tracking to translation and includes in-line URL shortening, direct links to online Twitter-related web services, multi-column views, grouping and more in a very efficient, if large-scale, user interface. It’s not only a way to organise your consumption of twitter data but, if you learn how to use it efficiently, it’s a productivity suite too. Once you get used to all the features and that productive process, it’s very hard to go back to the simple twitter front end. The same problems also occur when you try to go mobile with twitter. The mobile clients aren’t powerful enough and don’t offer the screen size needed to get the most out of it the twitter ecosystem. In my experience, productivity on the platform drops and you end up back to that 140 character to-and-fro.
With this in mind, I’ve been thinking about the ideal microblogging device again but this time, rather than imagining what the best device could be like, I took the requirements and tried to map them onto devices that are available (or almost available) today. Desktop clients, productivity and the full web experience was in my mind throughout this process.
