Ultrabook Price Check (Top-end Configurations) 4/12

Posted on 01 April 2012, Last updated on 08 March 2020 by

Intel’s vision for Ultrabooks is to bring consumers high performance laptop computing in a sleek package with good battery life. So far we’ve seen just that, but the price component is important as well. Intel’s target price for Ultrabooks is around $1000. Thus far, the distribution of prices has been somewhat significant. Here I’m going to do a quick survey of Ultrabook prices so that we can follow the overall pricing of the category and see how it changes over time. I’ll also be looking to see how the prices of existing Ultrabooks have fallen since their release. To do this, I’ll be looking at top-end configurations of Ultrabooks from six major companies. A little while down the line I’ll take another look so we can get a grip on how prices in the Ultrabook market are changing.

Samsung

Series 9

NP900X3A (13.3″)

  • MSRP: $1399
  • Current Price: $1,049
  • Change: -26%

Series 5

NP530U3BI (13.3″)

  • MSRP: $1099
  • Current Price: $1,049
  • Change: -5%

NP530U4BI (14″)

  • MSRP: $949
  • Current Price: $879
  • Change: -8%
Average Current Samsung Ultrabook Price: $992
Average Change from MSRP to Current: -14%

HP

Spectre

14-3010NR (14″)

  • MSRP: $1,899
  • Current Price: $1,899
  • Change: 0%

Folio

13-1020US (13.3″)

  • MSRP: $949
  • Current Price: $895
  • Change: -6%
Average Current HP Ultrabook Price: $1,424
Average Change from MSRP to Current: -3%

Dell

XPS

13 (13.3″)

  • MSRP: 1,999
  • Current Price: $1,999
  • Change: 0%

Acer

Aspire

S3 (13.3″)

  • MSRP: $1,299
  • Current Price: $1,199
  • Change:  -8%

Asus

Zenbook

UX31 (13.3″)

  • MSRP: $1,849
  • Current Price: $1,429
  • Change: -23%

UX21 (11.6″)

  • MSRP: $1,199
  • Current Price: $1,094
  • Change: -9%
Average Current Asus Ultrabook Price: $1,524
Average Change from MSRP to Current: -18%

Lenovo

IdeaPad

U300 (13.3″)

  • MSRP: $1,999
  • Current Price: $1,499
  • Change: -26%

U400 (14″)

  • MSRP: $1,549
  • Current Price: $1,279
  • Change: -18%
Average Current Lenovo Ultrabook Price: $1,774
Average Change from MSRP to Current: -22%

Totals:

Average Current Ultrabook Price (of the above models): $1,370

It’s good to see that even though there are some particularly pricey Ultrabooks, the average price for top-end configurations is actually not far off from the target of $1000. Of course this is only a sample of the market, not the entire thing, but it’s still encouraging to see that genuine Ultrabooks are available with and average price of $1,370. I’ll be back with another price check in the near future to keep an eye on the trending prices.

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