Over the last 6 years of product blogging I’ve always believed that professional product blogs should be niche, run by experts and focused on guiding people to solutions rather than just being an open information and advertising platform. It’s the reason I started building a product database just months after launching my first product blog in 2006. That product database has become a great reference, a focal point for external review and information links, a conversation channel and for me, one of my most important revenue channels. Without it, I wouldn’t be blogging professionally.
I’ve always wanted to add two things to that database though. I wanted to add current pricing and a web-based advisor. While I try to map readers to products as much as I can through my articles, providing a separate channel to map readers to solutions has proved beyond my means. Until now.