David Blaine’s Intel-sponsored ‘Electrified’ event.
If anyone has ever tried to tell you that advertising doesn’t work, here’s some evidence that they’re wrong: Intel has launched a huge new digital campaign with the launch of Windows 8 and the results are plain to see. In the last few weeks, Google search trends for ‘Ultrabook’ have surpassed searches for ‘netbooks’ for the first time. The launch of Windows 8, Ultrabook ads from Intel hardware partners, and a new digital campaign from Intel are all involved in the activity spike. Intel’s latest efforts involve Angry Birds, Pandora, and David Blaine.
