Today Google officially launched a new version of their Android Market website at a press conference hosted at their Mountain View based headquarters. The new website offers a fully featured Android Market experience with the ability to browse, purchase and download new applications direct to your Android device. The new website is expected to be welcomed by Android users as the previous offering was extremely limited and only offered the ability to view the details of a small handful of featured applications and games.

Users can explore new applications and games in a way never seen before on Android (officially anyway!). Search for new applications, hit the download button and watch the application get pushed over the air to your device.

For a long time users have been forced to browse the Android Market and download applications using Android’s mobile client. Much like Apple’s iTunes App Store client, users have more freedom in how they choose to browse applications with this new Android Market website.

Along with this new market experience Google have looked to improve the purchasing experience for users by enabling buyer currency which enables developers to set custom application prices for different currencies. This will be rolling out to various currencies around the world in the coming months.

Lastly, Google have announced In-app purchasing which will be landing in Android market this Spring and will allow developers to bring premium content driven applications to the Android Market, such as Tap Tap Revenge that was demoed at todays press event.

Head to market.android.com to check out the new website.