Posted on 27 March 2012
Calling all Ultrabook designers, manufacturers, OEMs. Putting discreet graphics in Ultrabooks is not going to help the Ultrabook and it may come back to bite you. Mainstream buyers don’t understand what it means, gamers aren’t interested, video editors use Apple rigs and that just leaves the niche market of mobile geeks that do a bit of gaming on the side, a big bunch of impressionable bloggers and anyone you can tease with marketing, advertising and a bunch of stickers. Well, maybe that’s what it’s all about; the ability to market a product. I still think it will hurt the Ultrabook though.
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Posted on 24 January 2012
You might think of Ultrabooks as a marketing push by Intel or an attempt to copy the successfully MacBook Air and in some respects you’d be right but there’s a whole lot more to it than that. We’re witnessing a complete change in laptop design, manufacturing, performance, efficiency, weight, aesthetics and features. It brings real advantages to the end user. It also brings advantages to the design and manufacturing process too and, you might be surprised to hear, will reduce the cost of laptops over time.
At the end of the day (circa end of 2013) the manufacturer will end up with a laptop that’s quicker to design, develop and cheaper to manufacture, ship and support than any laptop before it. The advantages aren’t limited to ‘Ultrabooks’ either. Every part of the laptop market should benefit. Here are 10 reasons why.
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Calling all Ultrabook designers, manufacturers, OEMs. Putting discreet graphics in Ultrabooks is not going to help the Ultrabook and it may come back to bite you. Mainstream buyers don’t understand what it means, gamers aren’t interested, video editors use Apple rigs and that just leaves the niche market of mobile geeks that do a bit of gaming on the side, a big bunch of impressionable bloggers and anyone you can tease with marketing, advertising and a bunch of stickers. Well, maybe that’s what it’s all about; the ability to market a product. I still think it will hurt the Ultrabook though.
You might think of Ultrabooks as a marketing push by Intel or an attempt to copy the successfully MacBook Air and in some respects you’d be right but there’s a whole lot more to it than that. We’re witnessing a complete change in laptop design, manufacturing, performance, efficiency, weight, aesthetics and features. It brings real advantages to the end user. It also brings advantages to the design and manufacturing process too and, you might be surprised to hear, will reduce the cost of laptops over time.
