Back at IDF in Sept we were told that most of Intel’s marketing spend next year will be on Ultrabooks. It seems hard to believe but what is for sure is that there will be a large sum of money involved. Companies producing Ultrabooks (that qualify) can look forward to marketing and advertising help along with a raft of generic Ultrabook advertising. Expect to see the first of this at CES where Intel is bound to be supporting all the Ivy Bridge partners and a big bunch of journalists.
In an interview to be published in the German Handelsblatt newspaper tomorrow, Tom Kilroy, VP of sales and marketing at Intel gives more information. Although the full article is not yet available, a press release (in German) gives selected details.
“Im kommenden Jahr werden die Ultrabooks im Zentrum unserer größten Marketingkampagne seit Jahren stehen”
