According to Neilsen Online, the mobile Internet audience in the UK is young and growing very quickly in numbers. In the last quarter (Q2-Q3, 2008) the number of people accessing content via ‘mobile Internet’ [undefined] grew by 25% to 7.3 million people, approximately one in 9 of the population, with about 50% of those being under 35 years old. The brief PDF overview also reveals some interesting info about what sites people want access to. Is it because the sites are mobile optimised or is the content that’s the significant thing here? In the top 10 sites accessed by mobile devices, the weather and sports info appear to be more popular on a mobile device than it is on a PC. BBC News, Google Search, BBC Weather and Facebook top the list although if you combine the three web-based email sites appearing in the list its clear that WebMail is the most important Mobile Internet application.

via Media Week