Back in 2007, we saw the original EB MID reference design as seen above. As it was announced on their site, they called it the EB MIMD (Mobile Internet Multimedia Device). It was a slider device with a hardware keyboard and it was based on the Menlow platform. This device was never picked up by an OEM and turned into a marketed product, despite its impressive appearance.
Fast forward two years and we are presented with the new vision of a MID reference design by EB. This newer reference design is now based on the next generation Moorestown platform and that means it will be trying for always-on phone/entertainment/FIE functionality and pocketability. While the original 2007 EB MID reference design looked great on the hardware end, it didn’t seem like EB was pushing much on the software side of things.
With this most recent MID reference, it is clear that EB is trying to leverage the reference hardware along with a strong Linux based OS and interface framework. It is quite important toe note that EB realizes that a MID isn’t going to fly without software that really complements the hardware. Luckily it seems that EB already has a software vision for use with this product and I’m happy to report that from the spec sheet we can see that the device will use a “high resolution” 3.97” capacitive touchscreen, and it will also have haptic feedback. In addition to the capacitive touchscreen, the unit will have WiMAX or HSDPA connectivity as well as GPS to support location based services and navigation.
While this all sounds great, it is still up to a company to pick up the reference design, have it tailored for them, then have it brought to market. I’m hoping that we see that happen and that this design doesn’t get left unchecked, as it seems happened to the original.


June 5th, 2009 at 4:28 pm
New article: Evolution of the EB MID reference design http://cli.gs/L0zr4G
June 5th, 2009 at 9:17 pm
No keyboard on the updated design?
June 5th, 2009 at 9:18 pm
The EB logo still reminds me of this other logo from FIN:
http://www.raisio.com/
EC Reply:
June 14th, 2009 at 4:49 pm
Sorry but another logo thing I ran into…note the Excellence in braodcasting logo on the mic of:
http://www.rushlimbaugh.com/home/daily/site_111907/content/01125106.Par.4584.ImageFile.jpg
Disclaimer, the views and opinions…
June 6th, 2009 at 9:18 am
JKK has it on video!
http://jkkmobile.blogspot.com/2009/06/eb-moorestown-mid-at-computex.html
June 6th, 2009 at 1:47 pm
You want software that *complements* the hardware. Compliments would only be weird and not help at all.
Ben Reply:
June 7th, 2009 at 7:46 am
Thanks anon, my ‘compliments’ : )