Dell pulls back from the 12″ Danger Zone.

Posted on 09 August 2009 by

A couple of interesting points come up from this Techcrunch article. Its something I wrote about when the Dell 12 first came out. Dell are now discontinuing the Mini 12.

The Dell reasoning:

Dell say: “It really boils down to this: for a lot of customers, 10-inch displays are the sweet spot for netbooks…Larger notebooks require a little more horsepower to be really useful.”

The real reasons:

Firstly, a point missed by Michael in his article. With a 12″ screen the customer expectations are way higher than with 10″ screens leading to dissatisfaction and returns. Secondly, the point the Michael makes. By setting netbook pricing you lower profit margins! Finally though, you do something extremely risky. You lower pricing expectations for the more powerful devices with higher profit margins.

What Is The Real Reason Dell Is Discontinuing 12-inch Netbooks?.

Categorized | News

Tags : ,

  • Steve ‘Chippy’ Paine

    New article: Dell pulls back from the 12" Danger Zone.

  • James

    Even then if you want a 12″ PC you’d get a new HP dv2, its got a AMD Neo dual core processor and resonable graphics (for its size).

  • TechPentagon dot com

    Dell pulls back from the 12″ Danger Zone. | UMPCPortal – Ultra …

  • Vlad

    Intel’s smell again. No wonder.

Mobile PC Database

The mobile PC database contains all you need to find your perfect PC. Mobile PC Database  Core M PCs Broadwell PCs 10-inch Dockables Tablets with Digitizer Lightweight Chromebooks

Trending UMPCs

Acer Aspire E11 ES1
11.6" Intel Celeron N2840
Acer Aspire Switch 10
10.1" Intel Atom Z3745
Teclast x2 pro
11.6" Intel Core M 5Y10c
HP Pavilion X2 10
10.1" Intel Atom Z3745
Asus Transformer Book T100HA
10.1" Intel Atom X5 Z8500
Teclast X98 Pro
9.7" Intel Atom X5 Z8500
Dell Venue 11 Pro
10.8" Intel Atom Z3795
Acer Aspire Switch 11 V
11.6" Intel Core M 5Y10c
Lenovo Ideapad Flex 10
10.1" Intel Celeron N2806
Microsoft Surface Pro 4
12.3" Intel Core m3 6Y30

Follow UMPCPortal on Twitter

Recommended Reading