Jen-Hsun Huang, the CEO of Nvidia has recently announced a major Tegra 2 win (Honeycomb) and a new project â€œextending the performance range of the ARM instruction-set architecture, enabling the ARM architecture to cover a larger portion of the computing spaceâ€ so itâ€™s no surprise that the CEO is positive when he talks about ARM.
I had the chance to watch him being interviewed by All Things D mobile correspondent Ina Fried last week at CES and within hand I was put to the test in noting quote after quote of amazing pro-ARM comments from Jen-Hsun.Â How about some of these gems:
â€œ2011 is likely to go down like 1995. We will realise that the personal computing industry was redefinedâ€. Jen-Hsun is referring to Windows 95, the operating system that changed the way consumers interacted with personal computers.
â€œThe most important architecture going forward is likely to be ARM.â€
â€œWhatever expectation you haveâ€¦are going to be fully met by mobile computing devices within the next 3 to 4 years.â€
â€œ3D on phone is a foregone conclusion. This piece of glass is is likely the most accommodating piece of glass for 3Dâ€
Hereâ€™s a quick video I did of Jen-Hsun demonstrating the LG Optimus 2X. Thereâ€™s a fuller video over at All Things D
In addition to Tegra 2, 3D and Honeycomb announcements, Nvidia have also taken a Cortex A15 license and have announced project Denver which appears to be looking to combine future ARM architecture (possibly Cortex A15, possibly a new license for ARMv7 or even ARMv8!) and running parallel with the Windows on ARM project. If Nvidia are chosen as the reference design for that, they are sitting pretty! An Nvidia blog post gives more info about Denver.
However, Nvidia talks about ARM like itâ€™s the only low-power choice but we know that Intel are moving into this space too. In fact, as processing power requirements reach into the same 1W envelope, itâ€™s the screens, radios, batteries and software need to be sorted out. An wild, uncontrolled third party app can negate a lot of potential hardware efficiencies.Â Also, if Windows 8 is supporting ARM, I expected it to also be supporting the new power features of the Intel platforms that bring it right alongside ARM. Donâ€™t forget that Android is running on Intel too!
Nvidia appear to have an excellent leader, strategist and spokesperson in Jen-Hsun and itâ€™s unlike any other company playing in this mobile game. The brand is looking good, products are looking good, strategy and partnerships are going well and given one or two more major wins, Nvidia will rise to the top very quickly.