Wait! 13.3-inch, Full HD IPS and SSD for $329? (…and it weighs just 3 pounds!)

Posted on 25 September 2014 by

This, my lightbook-loving friends, is going to be a big seller in Q4 of 2014. The Toshiba CB35-B3340 is a 13.3-inch laptop with a full-HD screen, SSD, Skull Candy speakers, a 51 Wh battery and it weighs just 3 pounds – 1.36KG. The price? $330. It’s a nice product for entry-level consumers but it’s a problem for Microsoft.

 

The Toshiba CB35-B3340 is a Chromebook and Chromebooks based on a Baytrail-M SoC with just 16GB of SSD are cheap to produce but this one from Toshiba is well-designed, has a good keyboard and is the best I saw over the last month of  touring IFA and IDF events. Skull Candy speakers hint at a consumer-focus and not classroom-focus but Toshiba hasn’t cut corners on battery life or ports. This Chromebook will give you 9 hours of usage, say Toshiba. I understand it has a 51Wh battery inside so I don’t doubt that. In fact, i’d expect over 10 hours of offline video viewing.

The question is, why can’t this be a Windows laptop? Well, Toshiba have a similar product in the CL-10B (video) but at 11.6-inch it’s not the same. The reason could be that a lot of similar-sounding products in the Windows laptop market are selling for $700 or more. Given that a Windows with Bing license costs nothing I can’t see any reason that this can’t be a Windows laptop other than product separation. That could be an issue for Microsoft because Chromebooks just took 18% of the sub $300 laptop category. In the $300-$400 space this Chromebook is a bargain.

Windows 8 tablets are racing to the bottom in price and specs, Ultrabooks are fading away and cheap Windows laptops have positioning to contend with. The 2-in-1 segment will get a boost from Core M soon but it won’t take effect until 2015. With no word on Cherry Trail products, it looks like it will be a very very tough quarter for Microsoft.

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  • Very nice machine. €299 in Europe?

    BTW, youtube video is a bit too wide for the blog.

  • animatio

    microsoft already might have lost this battle again. considering the us is their home market. and just at schools chromebooks are doing well and might enter this way the home market also. the greed and ignorance of microsoft might beat them this time as the competitors – google and apple – are not stupid and powerful enough. we shall see.

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