Tag Archive | "ti"

Ti Announces License for ARMs ‘Eagle.’ Cortex A10 / OMAP 5 for 2013?

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hdr_ti_logo No-one really knows much about ARMs Eagle CPU design yet. I spotted it on a slide at Computex earlier this year but the only real info available is from a presentation back in 2009. It’s the next-next generation high-end core and likely to be produced in a 28nm process but based on the standard lead-time for an ARM architecture to get into an end product I’d say we’re looking at 2012 and 2013 for this one. Cortex A9 hasn’t been introduced in any products yet and Cortex A8 still has a way to go too. To give you an idea of the end-end timescales for a new CPU design, Ti are only now announcing that they have the license. The deal was made in 2009!

If we project our thoughts 3 years into the future we’re going to be in a time-period where Intel CPU’s are likely to be in smartphones and ARM are likely to be in laptops. We could be looking at MeeGo and WebOS or something completely new. Google OS perhaps? Will Windows still be as dominant or will Android or IOS develop to become a truly productive operating system? I wonder if I’ll still be blogging?

Ti’s announcement.

Omnia HD. MID, Smartphone and The End Of The Tweener.

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The Omnia HD is something that all MID fans should be taking a close look at. It highlights how close the ARM-based platforms are to Intel’s MID platforms. In fact, in many ways, the Omnia HD looks like one of the best MIDs so far with longer battery life, smaller form factor, 720p video recording and a mobile-focused software suite that addresses new mobile markets. It’s an incredibly converged product but at the same time, you could call it a tweener. Neither a 24/7 phone or high quality mobile internet device.  I intend to re-visit the Omnia HD by testing it in full in the near future but in the meantime, take a look at the specifications when placed side-by-side with the most popular tablet MID of the day and lets think about how the Omnia HD highlights that there is no such thing as a tweener.

S5D samsung-omnia-hd-3
Omnia Image via AreaMobile.

Viliv S5. (Estimated 800 Euros with 3G)Omnia HD 600 EurosComments
CPU Intel Atom 1.3Ghz (Menlow platform)ARM (Cortex A8) 800Mhz (OMAP platform)Atom estimated 2x processing power.
Wifi BT 3G (data only)Wifi BT 3G (voice and data, HSUPA)Voice convergence is important for some. HSUPA important for Europe.
1024×600 4.8” screen (250dpi) LED, resistive touch.640×360 3.7” screen (approx 180dpi) O-LED, capacative touch,O-LED will give outdoor readability issues. 640×360 restrictive for web browsing.
GPS (no software)GPS plus Navteq maps and social networking.GPS software for XP is expensive.
5hrs onlineEst, 3hrs online (based on hsdpa talk-time)For online use, the Viliv wins but the Omnia is more efficient.
10hrs standby (on, screen of)600hrs standby (on, screen off)Always-on is important for comms!
Windows XP plus touch UISymbian S60  plus mobile software suite (TouchWiz)S60 is mobile-focused (some exciting next-gen social and LBS apps available) but no desktop app compatability.
No cam8mp cam with 720p recording720p recording is a huge bonus for the consumer.
400gm125 gm1/3rd the weight means you can carry an extra two batteries
Video playback – 720p flexible support, 6hrsVideo playback – 720p, 4.5hrsSimilar video capability. XP comes with only WMV support out of box.
Storage 60GBStorage 16GB + Micro SDBig storage on the Viliv compared to Omnia.
Browsing: Desktop quality, sub 10-second average, full flash and pluginsBrowsing: Limited quality. Estimated 20s page load time.Omnia browsing will fall way short of a desktop experience.
3D graphics: Power VR SGX3G Graphics: Power VR  SGXSnap!
AccelerometerGood for navi, web, ereading
FM RadioA useful, very low power information source. (Local Traffic, news, music, events)
Component, S-video out, VGAHDMI OutDigital output on Omnia turns it into a better set top box.
Best USB device supportLimited USB device supportIf you have USB devices, they are likely to work better with the Viliv S5
Full desktop software capabilityMobile-focused software capabilityViliv S5 allows you to carry on using your desktop software. Desktop software is, however, expensive.
Availability: Limited roll-outAvailability: GlobalOmnia HD will be widely available
Brand unknown outside KoreaTop-tier global branding.Provides consumer confidence.

Clearly the Samsung Omnia HD has specifications that are very close to one of the best Intel-based MIDs on the market. You’re looking at an extremely capable hardware platform that provides consumer-focused MID, PMP, PVR and PND-like capabilities in a 24/7 voice-capable form factor.  It’s also got mature, consumer-friendly mobile-focused software that tackles new mobile usage scnearios and it’s reached the market before anyone else could with Intel-based MIDs that are targeted at the same usage scenarios.  For some it’s going to be seen as the ultimate converged device and one of the best ‘MIDs’ on the market.

Look at it from another angle though and you see a different story.  If you want a 24/7 phone,  the Omnia HD is very very expensive and for most people, too big.  If you’re looking for the best quality mobile web browser, PND, PMP or microblogging device, it falls short on either screen size, keyboard or software. As with most converged devices, it takes new, exciting usage scenarios and lever’s them into compromised form factors.

What I see with the Samsung Omnia HD is a device that underscores exactly the emerging  scenarios that MIDs are targeted at. It’s providing a taster of things to come.  If these scenarios develop, the new ecosystems created could support dedicated devices that fit in the space between the smartphone and the netbook. With technology like the Texas Instruments OMAP 3 platform and Intel’s Moorestown available to OEMs, it will only be a matter of tweaking the design, the software and applying the right marketing to slot the variants into the new ecosystems.

How about dropping the Omni HD’s internals into a Nokia N810-like form factor and increasing the screen to 4.8” with 250 DPI to improve the focus on mobile geo-enabled social networking? How about adding a powerful photo flash and video editing software to enhance mobile photo capabilities and add how about adding a daylight-readable 6″ screen for a move into the ebook market? Think about an iPod Plus, a Kindle with a fast browser and think about the next Nokia Tablet. A Techcrunch Crunchpad or  a Google Lattitude Social  Tablet.  A Canon/YouTube device  or even a dedicated Vodafone/BBC iPlayer.  I don’t propose that all of these are winning business opportunities but I bet there are a few opportunitues in that list for dedicated devices that people have called ‘tweeners’ in the past.

The real story here is three-fold. The Omnia HD highlights how advanced and flexible the latest smartphone platforms are.  It highlights that new usage models are emerging and that if these ecosystems grow, there will be opportunities for dedicated devices. Thank-you Samsung for highlighting that the MID concept is on the right track and that the end of the Tweener-era is nigh.

Ti Announces OMAP 4 for Smartphones and MIDs in 2011 and beyond.

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That’s not me adding the ‘MID’ label there, that’s exactly what Texas Instruments are saying as they announce the OMAP 4 series of platforms.

OMAP 4 is built using the next generation of ARM Cores, Cortex A9 MPCore, which allow for dual-core builds.

Helping Smartphone and Mobile Internet Device (MID) manufacturers shape the future of the mobile market with innovative devices, Texas Instruments Incorporated (TI) (NYSE: TXN) today announced the new OMAPâ„¢ 4 mobile applications platform. The OMAP 4 platform delivers new, stunning, multimedia-rich user experiences such as 1080p video record and playback, 20 megapixel (MP) imaging and approximately a week of audio play time. The new platform provides significant improvements in performance and play time compared to today’s most popular Smartphones, with 10x faster Web page loading times, more than 7x higher computing performance, 6x higher video resolution, 10x better graphics performance and 6x longer audio play time.

The last time I spoke to Ti, their definition of MIDs was slightly wider ranging than the average definition out there and included voice-enabled sliders, tablets and netbooks so you can see why they are giving it such weighting.

Putting the figures into perspective from the above excerpt, I’d say they’re talking about performance levels well above the baseline 800Mhz Silverthorne Atom from Intel. Maybe something around the 1.3Ghz Atom level that we see today. Of course that’s an educated guess. Real-world speed really depends on software and ergonomics in addition to raw power.

OMAP4430_zoom

There’s a lot of information to digest on the press release and accompanying white papers but don’t worry too much unless you intend to use it in multi-million quantities , it’s initially aimed at large volume wireless carriers and won’t be in production until late 2010. For you, me and the rest of the potential customers out there, we’ve still got the OMAP 3 platform to look forward to. Now where’s that new Nokia Tablet?

ARM preparing Cortex vs Atom comparison (and more) for MWC

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Maybe its just something that Intel said but it looks like the Atom vs Cortex (ARM V7) fight is continuing into the next round at MWC. ARM have just send out a press release highlighting that there will be a Cortex-A8 processor vs Intel Atom power comparison on the stand at MWC!

Note that it say’s ‘power’ comparison. Well it’s not exactly hard to demo that one. The best Intel Atom device takes 3-4W. The best Cortex based devices take about 2W under similar usage scenarios. Simple. The problem is, it could take twice as long to do something on a Cortex device. I hope they demo web pages rather than the mostly irrelevant video playback comparison that most companies fall back on. Lets see decoding of a full-screen YouTube SD video in CPU and running 5 tabs of flash-enabled web pages, constantly refreshing!

Other highlights include a Ubuntu 9.04 Alpha release, Cortex A9 demo, Pegatron Netbook.

  • first public demonstration of two new technologies working together that will be key to the future of the mobile industry: The ARM Cortex-A9 MPCore™ multicore processor delivering notebook performance with the power footprint of mobile, and Symbian OS SMP capability
  • Launch of wide range of innovative devices including the G1 handset and the first Cortex™-A8 processor-powered mobile phones.
  • Cortex-A8 processor vs Intel Atom power comparison
  • Pegatron Netbook running Ubuntu
  • Hybrid Notebook
  • Ubuntu with Firefox 3
  • Phoenix Technologies™ Hyperspace™ running on Cortex-A8 processor
  • Thinkfree™ office suite with Sun’s Java SE on Qualcomm SnapDragon™-powered Inventec Netbook
  • TI® OMAP™ Zoom2 reference design running Android.
  • Alpha release of Ubuntu 9.04 for ARM will be shown running on Cortex-A8 processor-based systems. Ubuntu 9.04 is scheduled for full release in April 2009.

No hint of a new Nokia Tablet there but maybe Nokia want to keep it to themselves! Don’t get you’re hopes up too high though. We’re not expecting a new tablet to be available until the summer.

Press release here.



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