Ericsson putting more pressure on Intel’s MID Bid.

Posted on 08 February 2008, Last updated on 07 November 2019 by

image If I were the program manager for Intel’s Menlow platform, I’d probably be taking a three week holiday right now. ARM were flexing muscles yesterday, MWC is nearly open and now Ericsson is wading into the stream.

Ericsson today announced the U380 mobile platform, delivering a true mobile Internet experience and empowering consumers with advanced multimedia features.

Using the ARM Cortex-based, Texas Instruments 3430 that I tipped a few days ago, they’ve developed a one-chip HSPA platform. That’s a CPU, graphics and multimedia processor, controllers and HSPA radios on one chip. Wow!

…capable of supporting all major third-party operating systems on the market. It offers world class multimedia performance with support for up to 12 Mega pixel camera, camcorder, Mobile TV (MBMS, DVB-H, ISDB-T, Unicast), and advanced 3D graphics. Connectivity solutions include WLAN 802.11, Bluetooth 2.1 and high speed USB.  The U380 has a quad-band WCDMA radio with 7.2Mbps HSDPA broadband capabilities, a world class security solution as well as highly optimized power consumption.

A Worry for Intel? Not right now as it’s going to give them something to aim for with Moorestown. The U380 platform won’t be available until the first half of 2009.

Press Release

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