I’ve already posted about what I think will and won’t be part of Intels activity at Mobile World Congress next week and a recent ‘media alert’ sent to me by email confirms my thoughts that this is largely a software event for Intel. It’s all about completing the MeeGo stack from hardware to app store and that means:
- Moorestown platform â€“ Demonstrating MeeGo and battery life advances.
- MeeGo 1.2 â€“ Demonstrating multi-touch and other core components.
- UI layers written in Qt â€“ Compelling demonstrations (probably created by Wind River)
- AppUp store (probably Beta) launch.
‘Completing the stack’ is the sign to manufacturers that they can now create complete products around this hardware, software and services stack and I expect that Intel have lined up a few partners to make product announcements along this line. Expect a tablet or two and a few netbooks although availability could be Q2 or even later. AppUp is likely to be launched for Meego too because â€œAppUp center and content zones for Atom-based tablets, netbooks and smart TVs inch will be in the Meego Pavilion.
There won’t be a huge amount of hardware to wow the technical press because end products aren’t ready yet so In addition, I’m expecting to see a working demo of a Medfield/MeeGo phone that I doubt will be seen again after it leaves the stage. (It’s likely to be another developer platform from Aava.) Intel will talk around this with key phrases like ‘power envelope’ , ‘full internet’ and ‘multitasking.’ You’ll also hear Android mentioned. Intel are likely to make it clearer that they are working (possibly with Google) on Android for Atom and there’s no reason why they can’t throw the ‘Honeycomb’ flag up too. It will give the journos something to speculate about!
Apart from signalling to important customers that MeeGo is ready and apart from sending out the right signals to the journalists and bloggers, they will be spending a huge amount of money and time courting developers. It’s the critical fuel for their plan and I can see it happening in two phases. 1) Talk to ISVs at MWC. Private meetings, public events, sweeteners. Launch more competitions. 2) Use the MeeGo conference in May to launch a very desirable tablet. In fact, why not announce it at MWC and give it away to all the developers the the MeeGo Summit!
This is, of course, my opinion and I dare say that there’ll be something I wasn’t expecting. A new software deal perhaps? Dalvik for MeeGo? WebOS and MeeGo co-op? All will be revealed one week from today.
If you’re at MWC, check out these two keynotes which could be interesting:
Paul Otellini Keynote on “The Evolution of the Mobile Internet”
Hall 5, Aud. 1 at the Fira
Feb. 16, 9-10:30 a.m. CET
Intel President and CEO Paul Otellini will share his vision for the mobile Internet and describe the related trends, technologies, implications and opportunities for the industry. He’ll also highlight Intel’s progress and future plans to scale Intel® Atom(tm) microprocessors and software solutions to create smart, secure and seamless computing experiences across billions of new connected devices. The session will be moderated by David Rowan (editor, Wired UK) and other speakers will include Carol Bartz (CEO, Yahoo!), John Chambers (chairman and CEO, Cisco) and Masayoshi Son (chairman and CEO, Softbank).
Anand Chandrasekhar Keynote on “Mobile Devices: It’s What’s Inside that Counts”
Hall 5, Room 6 at the Fira
Feb. 16, 4-5:30 p.m. CET
This session will examine key trends in the mobile device segments from a silicon, device, applications, and services perspective. Intel’s senior vice president and general manager of the Ultra Mobility Group will discuss these trends that have the potential to revolutionize the user experience over the next 5-10 years and what it will take
Full disclosure: Intel are sponsoring my trip to MWC without any activity or reporting commitments. (That means: Thanks Intel!)