Blog Theatre

Posted on 29 July 2011, Last updated on 22 August 2019 by

I’m sitting here and experiencing real peace and quiet right now. Being away from the desk makes you think differently and in this case I was cycling up a foothill of the Alps here in Bavaria thinking about how many websites are struggling to compete against the big boys. Media companies like AOL are all over the web now covering every important topic and working-in coverage of niche keywords while they do it. The SEO power of these media companies is quite phenomenal. They’re also getting good at theatre.

The Daily Mail is a classic example of news theater and has built a huge following based on it. Techcrunch is one example of a website that works its theater well too. Teasing headlines, controversial content and often a slightly off-balance focus.

Security and privacy stories are the worst with many issues never being tested and analysed for true risk.

I’m seeing it all over now and as the big guys fight amongst each other for 10 hard-hitting stories per day it’s only going to get worse.

As what you might call a second-tier blogger who runs 4 websites privately, I don’t get involved in the fight but it does affect my traffic. A lot of private websites that used to ‘link-love’ are now part of these big media networks and with their celebrity bloggers are able to drive traffic via social networks with more efficiency. The theater happens there too. Twitter is full of it although when I take a look into the German language on social networks it doesn’t happen so much. It tells me that it’s largely coming from the USA which makes sense to me. Silicon Valley and the USA in general has always been good at theater!

Are you experiencing ‘theater’ more on websites now? Is sensationalism creating into the equation? Are you a private blogger trying to make a living in this tough environment? Maybe all blogs need to become part of a network eventually?

Posted, possibly while reclining, with the Galaxy Tab 7

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