Acer – Ultrabooks On Track, Prices Will Fall

Updated on 30 November 2011 by

Acer’s Jim Wong has told media in Taiwan that Ultrabooks are on track and prices will fall, potentially to $499 in 2013.


Acer had planned to ship, that’s ship, 250000 to 300000 units of the Acer Aspire S3 this year and expect to achieve that target. It’s a slightly veiled shout of confidence to the media but even shipping a third of a million devices requires a lot of risk-taking and investment.

This aggressive attitude is needed from a number of other laptop manufacturers so hat-tip to Acer.

Sending a signal, as Acer does, about aggressive pricing Wong also said that devices could, that’s could, reach $499 in 2013.

Well aware that the Ultrabook is a fledgling category needing a lot more than just skins statements we’ll hold back from raving about this too much, especially as we’ve got a rather nice Samsung Series 9 ultralight in front of us that we want to get back to testing!

The news comes via PC World:

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