Ultrabook Sales Gloom – Just a Technical (Journalists) Hitch

Posted on 11 November 2011, Last updated on 11 November 2011 by

Here we are, a few weeks into availability of a few Ultrabook devices in a few parts of the world and the big news over the last 2 days is that sales are disappointing and orders have been cut back.

Earlier in the week, tech journalists were excited about the growth possibilities following a report from iSuppli.

Is it really sensible to make judgements now?

I looked through Amazon UK, Germany and USA today and to he honest, you’ll have trouble buying an Ultrabook right now. The same is true of most retailers. In the important European market Acer are the only manufacturer that have achieved wide availability to date. In Germany, the largest country in Europe, it’s tough to find a single device. I’m sure Australia, Canada and the big Indian, Taiwan, Japanese and South Korean markets aren’t much better. The point is that Ultrabooks are late. Is it any surprise that numbers are less than expected? Is it any surprise that no-one really has the big picture yet?

Before condemning the production numbers as a ‘fail’, as a lot of ‘tech journalists’ seem to revel in doing, wouldn’t it be better to check what’s happening at the other end of the market, and to check what was written a week ago?

Update: As I check this article and add the links before posting, a new story has emerged from the same source that generated the gloom in the first place. They’re telling us that Acer will now meet their sales targets.

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