Intel’s Interactive Ultrabook Adventure Launches

Posted on 13 April 2012, Last updated on 13 April 2012 by

Launched just a few hours ago on the Intel ‘Inside Scoop’ site is the new interactive promotional video / game / adventure for Intel’s Ultrabooks. I’ve just spent a good 10 minutes playing around with it. It’s good!

Ultrabook interactive 2

Due to be promoted in 50 countries and 26 languages, the new video is part of a much bigger Ultrabook marketing campaign that covers online, TV, in-shop and other areas. It’s said to be a ‘multi-hundred’ million dollar campaign and the biggest since Intel promoted the Centrino technology 10 years ago.

The UltrabookTM interactive video experience gives you three scenarios and a selection of options within the video. It’s good quality on a large screen and can be linked with a Facebook account to pull in photos. Yes,  a bit scary, but you have to look carefully for them! (That’s me, ‘Wanted’, below.)

This new Ultrabook video features the latest video technology from Interlude, an Israeli-based technology company delivering unique interactive video experiences.

Ultrabook interactive 3

Ultrabook interactive 1

More at the Inside Scoop

Try out the UltrabookTM interactive video experience

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  1. Ultrabook: online il video-gioco interattivo - Netbook News says:

    […] (premiato come “Video più innovativo del 2011″ da MTV) di Andy Grammer.Via: ultrabooknews.comTags:IDF Beijing 2012 intel Intel UltraBook News & Rumors spot video Follow @netbooknewsit No […]

  2. Intel Wireless Display today at V3. Netgear releases Low-Cost Mini Receiver | DailyGadgets says:

    […] Intel’s Interactive Ultrabook Adventure Launches […]

  3. Intel’s New “Ultrabook Convertible” Advertising « Ultrabook News and the Ultrabook Database says:

    […] Some aimed at the German market (but universally targeted) and I think they’re better than the first Ultrabook video campaign. They’re subtle. You can see them all in the playlist […]

  4. Intel’s New “Ultrabook Convertible” Advertising | DailyGadgets says:

    […] the German marketplace (however, universally targeted) plus I think they’re much better than the first Ultrabook movie campaign. They’re subtle. You are able to see all of them inside the playlist […]

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