Expect Cheaper Casing Materials on Ultrabooks, $599 Entry-Level

Posted on 03 May 2012, Last updated on 03 May 2012 by

As Ultrabooks move to mainstream, pricing becomes critical. Materials become less critical. Expect more plastic and stamped metal…


In a press event on Wednesday, Intel Taiwan’s country manager Jason Chen said that he expects Ultrabooks to reach $599 although the mainstream price is more likely to be $699. The price point will only be reached by the use of cheaper materials reports Focus Taiwan.

Stamped metal and plastic cases were discussed at IDF in Beijing a few weeks ago. We’ve already seen some stamped metal around so don’t worry too much. The build quality of the Z830 is top-notch.

On sales numbers, Chan said he expected sales to reach 30-40% of global notebook shipments in 2012. We can’t see that happening but if you took a snapshot in Nov then maybe 30% of monthly shipments is possible.

We agree 100% the pricing predictions and expect to see even cheaper prices in occasional offers and stock clearances of 1st-Gen Ultrabooks.

Current cheapest Ultrabook models in the US market at Amazon are:

We’re keeping an eye out for offers though. The Z835 listed above was $699 for a short while this week.

Source: Focus Taiwan

P.S. I couldn’t resist posting that image. Source: Intel

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