PC’s Still Boring, Sales Flatten

Posted on 12 July 2012, Last updated on 12 July 2012 by

Many have said it before and many are likely to say it again during 2012. PC’s are boring.

gartner sales numbers

Source: Gartner

Buying a new pad of paper for school was never the most exciting of purchases, I recall, but it was something that needed to be done. PC’s have evolved in that direction too. You needed one to write emails and book hotels, print digital images and write letters and reports. Then, the tablet came along and dumped a whole lot of interesting in the mix. Touch, games, sensors and lock-in features like always-on and sharing. The price for these fun little gadgets was pretty good too so they were easy to justify. It’s no wonder that PC sales are flat this 2Q 2012. In fact, it’s a surprise that overall sales haven’t dropped further.

Gartner have just release a 2Q12 PC sales report and summary that you might want to take a closer look at if you’re trading in the PC market. There are hints that the Ultrabook effect is taking hold and that’s the second indicator we’ve had in the last 2 weeks that the strategy is working.

PC and silicon manufacturers have known about the ‘boring’ PC for years and at last we’re seeing change coming through. These changes take years but many are expecting  2012 to pick up from now. We’re predicting a very positive upturn in Q3 and Q4 based largely on the new wave of affordable and interesting Ultrabooks, WIndows 8 and further marketing pushes by Intel and their partners.

Recommended Reading

Top Ultra Mobile PCs

Dell Latitude E7440
14.0" Intel Core i5-4200U
Viliv S5
4.8" Intel Atom (Silverthorne)
Fujitsu Lifebook U1010
5.6" Intel A110 (Stealey)
GPD Win 2
6.0" Intel m3 7Y30
5.6" Intel Atom
Acer Aspire E11 ES1
11.6" Intel Celeron N2840
GPD Pocket 2
7.0" Intel Core m3-8100Y
Lenovo Ideapad Flex 10
10.1" Intel Celeron N2806
Acer Aspire Switch 10
10.1" Intel Atom Z3745
Kohjinsha SA5
7.0" AMD Geode LX 800