Intel’s New “Ultrabook Convertible” Advertising

Posted on 26 October 2012, Last updated on 26 October 2012 by


Good morning everyone. Hope you enjoyed yesterdays live blog (still updating) on the day that Windows 8 was officially launched. First possible availability is today for all Windows 8 devices so watch out for the first discounts! You’ll see some disappointing ‘out of stock’ messages at though.

Update: Ultrabook convertible overview here.

Let’s kick off today’s Ultrabook coverage by looking at a new Ultrabook video campaign from Intel. 7 videos have just gone live and some focus purely on the convertible side (!) of Ultrabooks. Ultrabook first though in the “Ultrabook convertible” ads.

Like many marketing departments, Intel will have kicked off a number of campaigns yesterday. We’ve already seen Intel’s blog entries and Windows 8 microsite, we expect they’ve kicked off hundreds of Windows 8 ad campaigns too. I suspect that Intel marketing teams around the world are extremely busy today! [To those people: Feel free to send me anything you think is interesting. Chippy]

7 videos in total went up on the Intel YouTube channel today. Some aimed at the German market (but universally targeted) and I think they’re better than the first Ultrabook video campaign. They’re subtle. You can see them all in the playlist below.

One thought I’ve had a lot in the last 24hrs – The Microsoft Surface presentation was good and left me feeling that it was an RT launch event yesterday. Yes, the initial keynote gave great coverage to Ultrabooks but there’s a lot of talk about RT and Surface today. Do you think Surface has damaged the momentum for Windows 8?

4 Comments For This Post

  1. beefalo says:

    absolutely brilliant commercial.

    Very tasteful, and good humor. Nice job Intel.

  2. Mike Cane says:

    Nice commercials. That feeling of everything being old fashioned is exactly what I felt after trying Win 8 on that big Asus touchscreen desktop.

  3. Domitila Anastos says:

    advertising is of course necessary if you want to reach a lot of costumers for your products.’

    Most interesting brief article on our own blog site
    <img src=" “>

  4. textnot says:

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5 Trackbacks For This Post

  1. Ultrabook News, Windows 8 Launch (Updating) « Ultrabook News and the Ultrabook Database says:

    […] Intel have launched a set of new Ultrabook promo videos. […]

  2. Ultrabook Convertible Overview « Ultrabook News and the Ultrabook Database says:

    […] in town. It’s fast, fun and flexible and it’s called the Ultrabook Convertible. Intel’s new ads started running at the weekend so we’re guessing that there’s quite a lot of people on the […]

  3. Ultrabook Interest Takes Off Thanks to Win 8 and Convertible « Ultrabook News and the Ultrabook Database says:

    […] search positioning shows us we haven’t moved much although we were a bit ahead of the curve when we wrote about the Ultrabook Convertible ads earlier this week.  We didn’t get any additional referrals during the period so it all ads up to one thing…a […]

  4. Ultrabook Convertible Overview | DailyGadgets says:

    […] town. It’s swiftly, fun plus flexible plus it’s called the Ultrabook Convertible. Intel’s new ads began running at the weekend thus we’re guessing which there’s very a great deal of folks found […]

  5. TunnelBear « Fantasy chipset says:

    […] today we had a MUG event, where we gathered to talk about topics like the new ultrabook convertibles, Microsoft Virtual Academy and VPN amongst other […]

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