It’s sad news today as we hear of Sony’s intention to sell their PC business. The VAIO brand will go to Japan Industrial Partners, be re-evaluated and reduced to Japanese marketing operations only. The chances of us ever buying a VAIO laptop or Ultrabook outside Japan now look very slim indeed.
In a press release Sony state they have concluded a Memorandum of Understanding to sell the VAIO brand and business with terms to be agreed by end of March. “…the Company has determined that concentrating its mobile product lineup on smartphones and tablets and transferring its PC business to a new company established by JIP is the optimal solution.” they say.
The planned (global) Spring lineup will go ahead and with design, development, manufacturing and sales employees being transferred to the new company there are signs that new VAIO products can be expected in the future; Just not globally.
Following reevaluation of the product lineup, the new company is expected initially to concentrate on sales of consumer and corporate PCs in the Japanese market and seek to optimize its sales channels and scale of operations, while evaluating possible further geographic expansion.
Don’t expect that Spring lineup to reach everyone. It looks like even JIP don’t think there’s a global VAIO market anymore, at least for the time being.
From the Sony UX to the Vaio Duo Sony have shown great engineering skills and have always been somewhat daring. At MWC last year we were impressed with the Tap, Flip, Duo and Pro products but maybe it’s the ability to explore those new form factors and take risks in the contracting PC market that’s the issue here.
Related Note: Two Sony Vaio Pro’s will be finishing an 1800 mile round-trip to the South Pole today. 105 days without power but blogging every day! The Scott Expedition
Via: The Verge