You’ll be amazed at how big, fat and heavy even recent laptops look and feel after you’ve been using thin and light Ultrabooks. Here’s one my wife’s company is still using – I nearly laughed my £^$% off when I saw it!

Intel are capitalizing on this with a brilliant new ad. I’m sure it will strike a chord with many. The short video is called Kids and it’s embedded below. “Out with the old, In with the Ultrabook.” We couldn’t agree more.

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David Blaine’s Intel-sponsored ‘Electrified’ event.

If anyone has ever tried to tell you that advertising doesn’t work, here’s some evidence that they’re wrong: Intel has launched a huge new digital campaign with the launch of Windows 8 and the results are plain to see. In the last few weeks, Google search trends for ‘Ultrabook’ have surpassed searches for ‘netbooks’ for the first time. The launch of Windows 8, Ultrabook ads from Intel hardware partners, and a new digital campaign from Intel are all involved in the activity spike. Intel’s latest efforts involve Angry Birds, Pandora, and David Blaine.

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