Print advert from Dell showing the ‘New’ XPS 13 based on Sandy Bridge next to the New XPS 14 based on Ivy Bridge
At the beginning of June, Computex revealed to the world a flood of new Ultrabooks based on Intel’s third-generation Ivy Bridge platform. These new Ivy Bridge Ultrabooks, which must meet certain criteria to be called an Ultrabook, represent the second generation of Intel’s Ultrabook specification. Dell’s XPS 13 Ultrabook, while well received, is a first generation Ultrabook based on the previous generation Sandy Bridge platform, but this hasn’t stopped the company from branding it as ‘New’ in online and print advertisements.
