As part of an effort to refresh UMPCPortal and bring it up to 2015 SEO standards I’ve been taking advice from various experts and looking closely at the quality of my site. Google Webmaster Tools has been instrumental to the process.

I’m currently doing two things:

1) Removing very old and very short content.

2) Optimising my keyword landscape.

UMPCPortal is over 9 years old and in 2014 had around 50000 pages listed in Google based on around 5500 articles, 1000 product pages, about 100 special pages and 20000 gallery images. The latter, I found out in early 2015, was screwing up my keyword spread, had very little textual content, was ad-heavy and clearly dragging down the site. The keyword spread was heavily biased towards manufacturers and brands which, as a niche technology site (ultramobile pc technology news, research, reviews) should not be my focus.