People often suggest to me that an Ultrabook is simply a lightweight laptop. There’s one very important thing they miss – it’s an Intel-based lightweight laptop. Why is that important? It’s important because if you get the word ‘Ultrabook’ into peoples heads, you’ve cut off a huge chunk of competition. Take this RFP for example; The TSA [that’s the USA governments Transportation Security Administration] is asking for proposals to fulfill a requirement for Ultrabooks for around 500 locations in a contract worth up to $2.1 million. This is a big win for Intel and Ultrabooks.
