You’ll be amazed at how big, fat and heavy even recent laptops look and feel after you’ve been using thin and light Ultrabooks. Here’s one my wife’s company is still using – I nearly laughed my £^$% off when I saw it!

Intel are capitalizing on this with a brilliant new ad. I’m sure it will strike a chord with many. The short video is called Kids and it’s embedded below. “Out with the old, In with the Ultrabook.” We couldn’t agree more.

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After climbing steadily in search queries over the last 12 months, Ultrabooks as a term is just about passing the threshold into true mainstream consumer territory. The launch of Windows 8 and a number of eye-catching convertible Ultrabooks look to be helping in a big way. The latest evidence comes to us in the form of a new Ultrabook ad from Best Buy, the largest consumer electronics retailer in the U.S. The retailer is also offering a $100 discount on an Ultrabook when you turn in a working laptop.

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