I’m disappointed. Intel teases an Ultrabook experience called ‘always on’ and I’m getting excited that it’s a challenge to see how much battery life one can get out of an Ultrabook. It turns out it’s a stunt by David Blaine.

Worse still, it’s in New York so I can’t even go and see it.

I suspect the ‘3 Days, 3 Nights’  and ‘One Million Volts’ theme means he’ll be inside a cage. If we’re lucky he’ll make an Ultrabook last that long!

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Not content with creating a ton of promotional videos and artistic material through the collaboration with will.i.am, Intel is now teaming up with W Hotels, Roman Coppola, Levis and others to offer creative people another chance to get involved in some unique experiences.

There’s ‘Four Stories’ which is chance to submit a screenplay and get it filmed in one of five W hotels around the world, a ‘Friends Of’ collaboration with Levi’s to create a T-Shirt and ‘Always On’ an event that Intel are only teasing us about right now.

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