With talk about the potential dilution of the Ultrabook brand one would almost think that Intel hasn’t set clear guidelines about what defines an Ultrabook. On the contrary, whether or not a laptop manufacturer calls a new product an Ultrabook tells me a whole lot about the product right away. PC Advisor has run a story claiming that “The truth is that there are few definitive specifications for an Ultrabook,” apparently not realizing that this is part of the strategy.