I’ve just watched the introduction of Windows 8 Lenses – part of the camera in Windows 8 phones. IN essence is allows an application (either built-in or 3rd party) to both integrate with the viewfinder (by adding functionality), control the camera and tag images with an application so that the application remains associated with the image. Combined with sharing in Windows 8 it looks like this takes WIndows 8 Phione forward as potentially (it depends 100% on developers) the most creative cameraphone platform out there. Very smart!