NOTE. This article was written in 2009.
Three years ago today, Microsoft’s Origamiproject.com went live as a teaser website. [See original teaser page] One of the people to spot it was ‘Designtastesgood‘ who appears to have lit the fuse by sending a link to Robert Scoble who effectively posted another teaser. Engadget’s editor-in-chief at the time, Ryan Block, picked it up, added an image he’d acquired and wrote an article that evening which has 190 comments on it. If you have time, scan through them!
“So today Microsoft officially flipped the switch on the buzz machine for their Origami Project — an atypical viral marketing manuveur for a company whose products are usually known about years ahead of time. Scoble says its a device, the Internet’s lighting up with rumors — is it the Xbox portable? Well, we dunno, but as usual got our hands on some pictures. And as usual we can’t guarantee they’re the real deal, though we are pretty confident in their source. So, let’s go over it: these were sent to us detailing it as a Microsoft portable media player, which wouldn’t be too far off from what Jobs and BusinessWeek both prophesied Microsoft doing (despite being pretty broadly denied from within).”
