The last week has been pretty poor in terms of Ultrabook news. There’s been some discussion about sales numbers and prices (again!), some discussion about the MacBook Air (again) and some discussion about the Transformer Prime as it relates to Ultrabooks (e.g. here and here. Update: Similar here.) I saw a major online PC magazine pump out a raft of generic Ultrabook articles for Google to trawl and to top it off, Lenovo said they couldn’t send us a U300s for testing. Thank goodness Daniel sent us his U300s owner review!
Yesterday’s top Ultrabook theme was the Intel ‘Pop-Up Theater’ Ultrabook video which I thought was cute, but a little weak. Done in the ‘flashmob’ style it felt a like a poor attempt at a viral campaign that copies too much from other set-ups we’ve seen before. It was obviously heavily edited and didn’t really tell anyone about what the Ultrabook was. The Popup Theatre website has 233 tweets and 469 Facebook likes as I write which will grow over time but seems middle-of-the-road; echoing the production.