M528 pricing drops into the safety zone. Expect $750 in the U.S.

Posted on 13 May 2008, Last updated on 11 November 2019 by

If you read the article earlier about the US$1450 MID that’s for sale in Australia, you should read this as, following our article, the price has come down some 20% since we had our moan and now sits at around US$1100. That price might still sound shocking but for me it’s in the consideration-zone because it now translates to something like $750 in the U.S. Here’s why.

The cost of electronic goods in Australia is expensive compared to the US. Less demand, less competition and higher transportation costs means that pre-tax prices are at least 10% higher. Then you have to take the goods and sales tax into account. That’s another 10% that you don’t see on prices in the U.S. I would also take into account another 10% based on this being a pre-order ‘first available’ price. Typically, retailers will try and mop-up the cream of the ‘money no object’ buyers in their first shipment. You also have to consider that this is a recommended retail price and there’s going to be some flexibility built into that price. Probably another 10%.

Taking all this into account, I estimate that the price of the 3G-enabled M528 to be about $750 in the U.S. with a street price that could quickly hit $650. You might even see some retailers taking risks at $499 with the non 3G version of the device. In Europe we can expect slightly higher prices at an extimated 700 Euro for the 3G-enabled model but its still VFM compared to 800 Euro E90’s and HTC Advantages. At 900 Euros the M528 would have been a non-starter for me but I think we’re back on track now.

What do you think though? How much would you pay in pre-tax $US for the 3G-enabled M528. Vote below.


Recommended Reading

Top Ultra Mobile PCs

Dell Latitude E7440
14.0" Intel Core i5-4200U
GPD Win 2
6.0" Intel m3 7Y30
Toshiba Portege Z930
13.3" Intel Core i5 3427U
GPD Pocket 2
7.0" Intel Core m3-8100Y
Acer Aspire E11 ES1
11.6" Intel Celeron N2840
Lenovo Ideapad Flex 10
10.1" Intel Celeron N2806
Acer Aspire Switch 10
10.1" Intel Atom Z3745
Viliv S5
4.8" Intel Atom (Silverthorne)
Fujitsu Lifebook U1010
5.6" Intel A110 (Stealey)
5.6" Intel Atom