AMD Launches Puma. No Netbook, UMPC focus until 2010.

Posted on 04 June 2008, Last updated on 11 November 2019 by

turionx2 Not much of interest here for ultra mobile PC and MID fans as AMD’s Puma notebook platform is launched. MiniNote devices might be possible with a core removal and down-clocking but don’t expect netbook prices. AMD are clearly not focusing on ultra low power systems yet but are prepared to address a market in 2010. This from ZDNet.

Scott Shutter, notebook division brand manager at AMD, said the chip maker’s goal with its next generation notebook platform is to cover 80 percent of the market. That means AMD is ceding the high-speed niche of the notebook to Intel as well as the ultra mobile PC market. Shutter explained that the ultra mobile PC market just doesn’t have the demand to warrant AMD’s attention yet.

“Our roadmap has us going there (the ultra mobile PC market) in the future–the first half of 2010. We will have products that play into that space when we believe that growth warrants it,” says Shutter.

So it raises the question, why did we see an AMD-based ultra mobile PC with the Turion X2 branding on it yesterday? I can only surmise that this is a very early, underclocked prototype until we get some further clarification.

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