Tag Archive | "idf2011"

Marketing, Graphics Options, Compulsory Security Features Revealed in Ultrabook Q&A

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You go to the Intel Developer Forum to learn. You learn about Intel’s heading, new technology and knowledge from other attendees. Unlike trade-shows where you’ll be talking to marketing teams and show-floor assistance, you get to hear from expert engineers, product managers and technologists. Thanks to Intels support at IDF I was able to sit down for a one-to-one with Adam King, senior manager responsible for the Ultrabook sector and get some outstanding questions answered.

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WiDi – Important Value for Tablets, Netbooks and Ultrabooks

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widi logoI believe Intel Wireless Display (also known as Wi-Di) could be one of the best ‘value-add’ technologies Intel has implemented for years. Not because of any technical skill (it’s an extension of the Wi-Fi Direct ‘soft AP’ standard implemented in their Centrino network cards and Core processors) but because it adds capability to the PC platform that makes real sense and doesn’t require any extra interfaces or radios. Wireless display is going to be something that, once you’ve used it, you probably won’t wouldn’t want to lose. Expect to see this on most Ultrabooks next year.

Intel have been working on this for a number of years now [good background story here] and although it’s available in Ultrabooks and other PCs based on Core architecture, it’s also coming to Cedar Trail and Medfield as an option.

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Create! IDF Ultrabook Keynote Summary

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Mooley Eden was on stage at IDF this morning to deliver 1hr of Ultrabook presentation. Add the coverage that Ultrabooks got in the first keynote and you’re looking at about 40% of the total keynote stage time being dedicated to Ultrabooks. It’s clear where Intels marketing dollars will be going next year.

Mooley set the scene by talking about PC market growth saying that China had overtaken the US market as #1. “Emerging markets are on fire” he adds. In a market full of tablet and smartphone competition, he needed to do that.

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Google Intel Announce Android Partnership for Phones and Tablets at IDF2011

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We weren’t expecting Andy Rubin on stage at IDF but there he was with a new Honeycomb phone. Its a reference design only ar this point.
Full details in the video below.

httpv://www.youtube.com/watch?v=rSJPWjzEbJo

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