As YouTube and display ad revenues fall, the business plan for an independent content creator becomes more and more difficult. Over 8 years I’ve created content around mobile PCs and follow a start-up phase funded party by the German state, everything has been organically funded.
The ad revenue problem is there because we’re not talking about a hobby business anymore and, as with everything, it reaches an equilibrium where business becomes just as hard as it should be. In the early years we could always relay on ‘break-out’ content to keep the finds flowing but now I need to change the way my content is financially supported.
