My daily wake-up ritual usually comprises lying with one eye open, scrolling through emails from Asia on my N82 and this morning was no different with an email direct from the marketing team at Gigabyte showing up and raising my eyebrow a little bit higher than usual. According to the email from the Gigabyte notebook and UMPC marketing group in Taiwan, there are final discussions going on worldwide but there’s no pricing structure set for the Gigabyte M528 yet. All will be revealed at Computex in a few weeks time. While it’s quite embarrassing for UMPCPortal and Tegatech, it’s potentially very good news for the MID market.
Its clear that Gigabyte have been following our story and the reader comments so we’re wondering if they’re back-pedalling due to the negative feedback. Maybe Tegatech jumped the gun. Maybe it was all a ruse to get traffic and feedback. Either way, we’re back to stage-one on the pricing and now in a good position to stear the OEM’s on pricing. What I would suggest at is that we all continue to give our feedback. Use the poll below, add your comments and if you can, blog your own opinion. Gigabyte and others in the MID sector will be watching so lets take the chance while we have it.
My direct feedback to Gigabyte and all MID manufacturers at this stage would be this:
It’s clear that you might win early sales from consumers buying MIDS at high prices, I’m one of those customers, but you need to be taking a risk on the pricing in order to kick-start this new consumer product category in a positive way. Initial media feedback hangs in the search engine results for many months so it’s critical for the mobile Internet device market that the first media reviews are positive and that customers get excited without having to think twice about pricing. Do not copy the Origami UMPC strategy of high prices and expect that growth will trickle down from high-end customers feedback because, while that might be a good long-term strategy, there are too many competing products waiting in the wings for this to work for MID’s. You are in a position to be able to steer the direction of a huge Mobile Internet market and to change the path of personal and mobile computing forever so take a chance and bring sub $500 3G-enabled highly-converged online media gadgets to the people.
Did I just say Online Media Gadget? OMG! Add it to the list ;-)
M528 details and article links available on the M528 spec. page.